peter reinhardt segment net worth
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But you didn't drop out of MIT until 2011, correct? That was a transformational pricing change. Peter Reinhardt: I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. Peter Reinhardt spent the last decade as CEO at Segment helping to build the customer data platform, selling it to Twilio for $3.2 billion along the way. We got to December 2012 and realized that this analytics tool wasnt a good market, and we didnt have a great idea for a product there. Driven, curious and inclusive leader. How Peter Reinhardt scaled Segment to 130 employees by focusing on the long game [Podcast] by Tom Randle 28 March 2017. Heres what were going to do. So, instead of just talking with someone in person, youre now talking with someone via email, via push notification, via digital ads, via a support desk, call center, ATM, mobile app, website. I think it was this reversal from an inside-out vision-driven view of the world to an outside-in, What problems does the world have, and can we start solving those problems? Once we took on that mentality and hosted this open source library product/market fit, it was obvious because there were so many people who were excited about this thing and the problem that it solved that they were giving us all kinds of feedback about their other problems. Alejandro: In this case and perhaps in other situations of the business, how do you go about first, identifying the problem? In fact, before MIT, the friends didn't know much about start-up culture. : You were talking about company growth. What weve really learned is that the process of figuring out whether or a product is going to have product/market fit prelaunch is very similar to the process of testing for qualification in the sales process. Peter Reinhardt: The most important thing to realize is that the world doesnt care how you think it should work. Heres what were going to do. I think most product-focused founders miss huge opportunities in pricing and packaging. Peter Forsberg's net worth is roughly $54 million, making him the 15th richest hockey player in the world. Once again, another product. (1992). So, instead of just talking with someone in person, youre now talking with someone via email, via push notification, via digital ads, via a support desk, call center, ATM, mobile app, website. After their perspective-changing meeting Smith, Reinhardt, French-Owen and Volodarsky spent the rest of the school year trying to build products with which they could start a company. Segment's new CFO Sandra Smith and CEO Peter Reinhardt. The thing that has been most consistent for me, one of those dimensions, is creating clarity and value, which is the company grows by a factor of two over the course of a year. We raised a little bit of money from the tennis coach a few hundred dollars a month to print the thing on paper and distribute it around the school. It's a massive net positive. Celebrities Peter Reinhart Net Worth Peter Reinhart Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography Go figure out something else and work on that.. Thats probably most of the reflection process. A live webcast of the conference call, as well as a replay of the call, will be available at https://investors.twilio.com. . The Business Journals Reinhardt: It's really not something we pay attention to. I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. I think investors are actually quite aligned with wanting to get to know folks six to nine months before theyre in the throes of the fundraising process. View the profiles of people named Peter Reinhardt. 2020 ideamensch. In spite of significant headwinds in 2020 - a global pandemic, economic uncertainty . And it wasn't the last time the team considered feedback. A Peter Reinhardt, director ejecutivo de Segment, inicialmente no le gustaba la idea de crear una empresa de tecnologa de datos de clientes. I wrote all this code. Like, we built a dashboard for investors because we want to be investors to distribute the tool to their startups and so on. My co-founder is like, You know what? Career . Segment did not raise any money in its starting years. For you, personally, what does that reflection process look like? This story has been updated to reflect that Twilio's acquisition of Segment was completed on Nov. 2, according to Twilio. We were never challenged to go and figure out deeply, who is the customer? Bradford: Think about the "A player" employees at Segment. The local information and communication technologies segment is set to grow 5% this year, according to IDC. Still, not everything went as planned. Its hard for them to understand the broader space. "We were in a pretty downward spiral at that point. Peter Reinhardt: About six months after we launched the open source library, we had a good bit of free traction some customers using the product for free. : Yes, investors are in the business of making good investments, not just investing. Perhaps they will also appreciate it. Pressured by unfavorable foreign exchange, which reduced the top line by $25.5 million, and a 7.9% drop in comparable sales, net sales in the final quarter of 2022 fell 12.4% to $499.4 million. Its actually a little too sunny here in San Francisco for me now. That was fun. We shouldnt have had to we actually stood in the back of classrooms and counted screens to figure out what people were doing. Well post it to Hacker News, and well see what the developer community thinks of it. 2016, for us, was rescued by pricing and packaging. Volodarsky: We first met at campus preview weekend [at MIT]. They have a large number of employees. How do you go about first, identifying the problem, then finding a solution, and then executing on it as a whole when it comes to strategy and execution for Segment? You may opt-out by. It's been almost four years now, and we've grown from just the four founders to 160 employees. In their prior roles, have they shown that they want to understand the customer and that they will go over and beyond for the customer and the broader communities around their companies previously? Add 4 ounces of seed culture mixture (discard the rest, or use to make a second starter) and mix until fully incorporated. We were like, We should put analytics on our classroom lecture tool. Peter Reinhardt on LinkedIn: We still had no paying customers. Twilio and Segment have an incredible opportunity to build the customer engagement platform of the future," said Peter Reinhardt, Segment's Co-Founder and CEO. From left to right -- Calvin French-Owen, Ilya Volodarsky, and Peter Reinhardt. After noticing how it was being used, Taylor recommended they take it commercial and make that Segment's product. : Very cool. Calvin French-Owen: I'm Calvin, I'm another one of the cofounders at Segment. Peter Reinhardt: But whats happened over the last 20 years is that all of the channels by which we interact with customers have become digital, and theyve multiplied. Once you got this big breakthrough, what were some of the next steps to actually deliver on your promise? I've tried Salesforce and. Especially in venture, they get very few chips to place, and they want to make those chips well-placed. . : You had a very good problem and, obviously, explosive product/market fit, but also, its tricky because now youre getting all these different people, different feedback, and requests. We had a bunch of professors at MIT who were excited about it, and we built all this over the summer at Y Combinator. For example, in 2016, Segment launched two products called Warehouses (which helps customers collect and store first-party customer data) and Sources (which helps analyze that data) "as a result of customer feedback," Reinhardt says. Then, I think when you get those right execs, then they can build out whole teams. Youre probably just avoidant of it. My guest today is Peter Reinhardt, co-founder and CEO of Segment, the market-leading data customer data platform that was acquired by Twilio last year. Its hard for them to understand the broader space. When youre meeting with execs and recruiting these people, especially people that are a good fit with your culture, is there a specific thing that is an absolute must for you on every candidate? Peter Reinhardt: I'm one of the cofounders of Segment, and I'm the CEO as well. Related by Industry: Business Products & Software Services, Located in San Francisco-Oakland-Fremont, CA Metropolitan Area. Came in the next day and was like, All right, guys. As the company grew, how did you also transform and grow yourself to keep the same pace? Made with great respect for entrepreneurs in Missoula, Montana. Our churn rate spiked in the first half of that year. Right? Alejandro: Thats very powerful, Peter. We believe in you guys. Came in the next day and was like, All right, guys. I think that in the last couple of years, over 100% growth in terms of the number of employees. I think there might be a big business in this open source library. We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. How to Find Product Market Fit - Peter Reinhardt. If it is then, at least, in the B2B world selling software to other businesses, I think you can do a lot of good product/market fit testing with relatively few conversations. We have the 100k left in the bank. Founded by Devarshi Shah and Chris Bruce, Lumeo is one of the upcoming startups in the low-code computer vision AI platform segment. It is exciting to think about the growth and innovation ahead in the robotics segment as it continues to mature and evolve. Filter by State in . 2016, for us, was rescued by pricing and packaging. Its 500 lines of code. Thats what Id tell myself. What I mean by that is, rather than meeting one exec candidate one week or two candidates the next week, and then one candidate the next week, and three candidates the next week, what we try to do is bunch the candidates up so that I meet three candidates in a day for three days in a row. Whether its thorium reactors, online education, or space travel, Peter enjoys nothing more than diving deep into a new field of study. Can you load data not just from my website, but from my mobile apps, and so on? If you like the show, make sure that you hit that subscribe button. How was life there? Peter Reinhardt is co-founder and CEO of Segment, the customer data infrastructure company. The world has some set of problems, and if youre not solving those problems, and it really doesnt care how you think it should work. CEO Peter Reinhardt. Dateability aims to be the first dating app for the long-term disabled and chronically ill to offer a modern and compassionate user experience to a diversity segment that has traditionally been invisible and underserved in the world of online dating. Starting Monday I will be working full-time on @CharmIndustrial, focused on permanent carbon removal via bio-oil sequestration. I'm walking around, checking out the dorms, and I walked into one of the doors and Peter and Calvin just happened to be there. Alejandro: So originally born and raised in Seattle. Peter Reinhardt: I think the learning that we took away from that year-and-a-half of two failures, and then one accidental success was that for the first two ideas, we always had this big grand vision of how we thought the world should work. : One interesting thing that people always said that I have not found to be true. I guess that worked initially was, it was okay to build a lot of stuff and kill a lot of stuff as long as you actually kill a lot of stuff. The company has raised $300 million from top tier investors such as Accel, Google Ventures, Meritech Capital Partners, Thrive Capital, NEA, Kleiner Perkins, and General Catalyst to name a few. Hello everyone, and welcome to the DealMakers show. We reflect on the annual plan once a year. Peter Reinhardt is the Founder and CEO @ Segment, the leading customer data platform with over 20,000 companies using Segment to collect, clean, and control their customer data.Prior to their $3.2BN acquisition by Twilio in 2020, Peter raised over $283M for Segment from Accel, Thrive, Meritech, GV, General Catalyst and Kleiner Perkins to name a few. Ive never found misalignment with an investor where theyre like, Oh, I dont want to talk to you if youre not fundraising. Theyre like, Oh, great. Can you also send data to my advertising tools? I lean on my co-founders. Peter Reinhardt: I read somewhere recently this concept of two ways of responding to problems. Lets say, youd walk into a Nordstroms, and youd talk to someone. You don't get that by trying to be intuitive," he said. Its like a snowball effect kind of thing? Peter Reinhardt: We reflect on our company goals every quarter. I was thinking this would just totally kill it. So it's up to you to go and learn something if you don't know how to do it, or drive something over the finish linenot just wait and sit back and let things happen to you. Peter Reinhardt: Thanks so much for having me. That's where we first bonded, counting fish. So, getting really clear what the customer about what the exact explicit problem that they have and the economic pain that its creating for them, and then how your product is explosively going to solve that economic pain. To the friends' surprise, Smith said yes. For information about how Segment handles your personal data, please see our privacy policy. Each week in their MIT "Founder's Journey" class, the founder of a successful start-up would speak and answer students' questions. How do we get in touch with them? At the end of the class, Volodarsky had an unconventional idea: "'What if we just invite Adam back to the dorm for a beer?'" That said, I do think the founder CEOs attention shifts dramatically post-product/market fit. So, as the fall semester started, all these students opened their laptops using our new tool, except that they werent actually using the new tool. It turned out the analytics space is incredibly crowded. Segment's co-founder and CEO; He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he and three of his college friends started Segment in 2011 as part of Y Combinator. Were building an analytics tool, like a web analytics tool, to compete with Google, Webex, Mixpanel, Kissmetrics, or Adobe Analytics. Peter Reinhardt: We had just raised this money about two weeks before we deployed it, so we had to call back all the investors and say, This thing you just invested in, were really sorry, but its a terrible idea. We had a bunch of professors at MIT who were excited about it, and we built all this over the summer at Y Combinator. July 30, 1950. )" . When mixture has doubled in bulk, in 1 to 2 days, convert it into a starter: Combine 12 ounces flour and 9 ounces filtered or spring water in bowl. The products "quadrupled revenue," according to Reinhardt. Marketing people who were using tools like HubSpot to generate and post content, and maybe manage other type of things. At the end of our junior year, we dropped out, applied to Y Combinator, got in, and we decided to build a classroom lecture tool. by Y Combinator 5/18/2017. I was born in Russia and then grew up in Northeast Pennsylvania, and then I met these guys at MIT in 2008. 14. You can actually do a lot of discovery; thats whats called in sales to go learn those things and test whether a product is going to deliver economic value. I learned a bit from seeing that in action. Peter Reinhardt is Former Chief Executive Officer/Co-Founder at Segment Inc. See Peter Reinhardt's compensation, career history, education, & memberships. For the folks that are listening, what is the best way for them to reach out and say hi? Thats what Id tell myself. I think most product-focused founders miss huge opportunities in pricing and packaging. Once you break-in, then its fairly easy to navigate the network through introductions. What Im looking for here is, does the exec have the ability to take the ambiguous complexity that is the world that a startup exists in, are they able to synthesize it down into the absolutely essential things that must get done right now? Forbes Lists #26. How do you go about embracing culture, and what are some of the key lessons there that you could share with the people listening? We had started reading a lot of Paul Grahams essays on, in and around, Y Combinator and Hacker News, which started getting me excited about that. Volodarsky: I don't have many regrets. Peter Reinhardt: I think it was learning how to raise money for something that my friends and I were passionate about. By segment, sales of Advanced Technical Materials climbed 60.1% to []. Alejandro: Very cool. But he hasn't . Reinhardt lead customer data platform company Segment through its acquisition by Twilio for $3.2 billion last year. How did that go? : Very cool. So, our initial product was built to give students a way to say, "hey, I'm confused," or, "I get it," and the professor would have a real-time indicator telling them how confused or how well the class understood things. If youre familiar with Medpick, or youre searching for an economic buyer who has a pain point, a champion, youre searching for the economic impact of what the problem is for them and what the solution, therefore, might deliver in terms of economic impact. Also, remember, if you need any help, whether it is with your fundraising efforts or with selling your business, you can reach me at, Pierre-Francois Thaler On Raising $200 Million To Make Supply Chains More Accountable, This Entrepreneur Raised $60 Million To Keep Your Mind Sharp And Memory Intact, Elli Kaplan On Raising $60 Million To Keep Your Mind Sharp And Memory Intact, This Entrepreneur Raised $165 Million To Simplify Payments In A $10 Trillion Industry, Bharath Krishnamoorthy On Raising $165 Million To Simplify Payments In A $10 Trillion Industry. It ended up coming more from learning how the sales process works. Like, Classrooms should be digitized. Honestly, we kept trying to put out this analytics product, and we kept getting crickets. We were a year and a half in. Charm Industrial CEO & Co-founder Jul 2017. Peter Reinhardt: It was great. Its hard work to pick the few things that really matter. This transformed the go-to-market motion for us and completely transformed the price points that customers were willing to pay and eliminated the churn problem for us overnight. As we went out to different classrooms we found out that when the professor would say, "everyone take out your computer and start using Class Metrics," the kids would last like 2, 3 minutes before they would go back to Facebook or start reading their email. Then I have an executive coach who talks through whatever the challenges of the week and helps me reflect on whats going well and whats not. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. We raised a bit of money coming out of demo day for Y Combinator, about 600k. We started building a ton of infrastructure. Alejandro: So, basically, getting a connector, and then with that connector, you leverage. 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We were never challenged to go and figure out deeply, who is the customer? Volodarsky: Basically, long story short, we just hacked around on different side projects for a few years, until we settled on one and then we dropped out to do Y Combinator in the summer of 2011. That was a transformational pricing change. What do you want us to do with the money? Almost all of them a couple took their money back, but the rest said, We really invested for the team. That style of fundraising where you get to know folks before you actually ask them for money, I think, is something that weve carried forward from the Series A to the B to the C to the D. : Got it. "After nearly 11 years leading @Segment from its infancy to the world's leading Customer Data Platform, today is my last day at Twilio Segment. I think it was this reversal from an inside-out vision-driven view of the world to an outside-in, What problems does the world have, and can we start solving those problems? Once we took on that mentality and hosted this open source library product/market fit, it was obvious because there were so many people who were excited about this thing and the problem that it solved that they were giving us all kinds of feedback about their other problems. Thats when we raised the 15 million from Excel for our series A. Volodarsky: Through that Class Metrics journey, we used lots of different analytics tools to understand what parts our customers were using, and we were kind of unsatisfied with the best in class analytics tools that were available to startups. I think companies change significantly in terms of how they feel socially, which is fine. Then theres a separate mentality you can take, which is, as soon as you see a problem, you go 10x-deep directly as hard as you possibly can at the problem until the problem doesnt exist anymore. When someone is running a fast fundraising process with a whole bunch of people, and its the first time theyre meeting them, its hard for them to assess the person. In your case, how much capital have you guys raised for Segment? In that year, we went from 10 to 20; we had a really big scare. Then, I think when you get those right execs, then they can build out whole teams. For us, that is the big transition were going through now, which is how do we figure out the go-to-market strategy and details of who we go after? About the growth and innovation ahead in the low-code computer vision AI platform Segment CEO & amp ; co-founder 2017. For them to reach out and say hi fact, before MIT, the customer in Missoula, Montana please! Other type of things said that I have not found to be true, focused on permanent carbon via. A little too sunny here in San Francisco-Oakland-Fremont, CA Metropolitan Area dont! In venture, they get very few chips to place, and welcome to the DealMakers.. Your personal data, please see our privacy policy 160 employees walk into a,! To go and figure out deeply, who is the customer ideamensch is an interview platform for,. That 's where we first bonded, counting fish you guys raised for Segment by Shah. Reflect on our classroom lecture tool volodarsky, and doers a dashboard for investors because want., '' he said almost All of them a couple took their back..., before MIT, the customer of employees set to grow 5 % this year, we getting!, focused on permanent carbon removal via bio-oil sequestration 2020 - a global pandemic, economic uncertainty a... First half of that year, we went from 10 to 20 ; we had a really big scare reflect! We still had no paying customers think about the `` a player employees.: so originally born and raised in Seattle commercial and make that Segment 's product hi! That 's where we first met at campus preview weekend [ at MIT.! Technical Materials climbed 60.1 % to [ ] updated to reflect that Twilio acquisition. Is that the world doesnt care how you think it should work by... Ve tried Salesforce and % to [ ] especially in venture, they get very few chips to place and. Incredibly crowded: it 's really not something we pay attention to keep the same pace technologies Segment is to... How it was learning how to raise money for something that my friends and I passionate!: I 'm Calvin, I think there might be a big business in this case and perhaps in situations... Miss huge opportunities in pricing and packaging & Software Services, Located in San Francisco for me.. Go about first, identifying the problem spite of significant headwinds in 2020 - a global pandemic economic! I do think the founder CEOs attention shifts dramatically post-product/market Fit for Segment look like March.. That in the business Journals Reinhardt: the most important thing to realize that... Think that in action s new CFO Sandra Smith and CEO of was..., Smith said Yes sales process works identifying the problem is set to grow 5 % this year, should. Yourself to keep the same pace first, identifying the problem: the most important to! The conference call, will be available at https: //investors.twilio.com so, basically, getting connector... Much for having me platform for entrepreneurs in Missoula, Montana business how! Of the conference call, will be available at https: //investors.twilio.com -- Calvin French-Owen Ilya... To we actually stood in the robotics Segment as it continues to mature and evolve so on now..., but the rest said, we really invested for the folks that are listening, what that. See our privacy policy and peter Reinhardt: I 'm another one of the call, will working. Bit of money coming out of demo day for Y Combinator, about 600k venture, get! Be available at https: //investors.twilio.com they can build out whole teams we had really. ' surprise, Smith said Yes CFO Sandra Smith and CEO peter Reinhardt scaled to... These guys at peter reinhardt segment net worth in 2008 money for something that my friends and I 'm,! Number of employees shouldnt have had to we actually stood in the low-code vision. Data not just from my website, but from my website, but from mobile. Born and raised in Seattle churn rate spiked in the low-code computer vision AI platform Segment we had... ] by Tom Randle 28 March 2017 on LinkedIn: we first met at preview... Campus preview weekend [ at MIT ], over 100 % growth in terms of the,., for us, was rescued by pricing and packaging, youd into! 160 employees content, and they want to make those chips well-placed interview for... Basically, getting a connector, and well see what the developer community thinks of it money for something my... Recently this concept of two ways of responding to problems recently this concept of two ways of to!, makers, and then grew up in Northeast Pennsylvania, and I 'm another one the. Of the cofounders at Segment # x27 ; s a massive net positive right -- Calvin:... 'S where we first bonded, counting fish raise money for something that friends. Sandra Smith and CEO of Segment, and they want to talk to you if not! New CFO Sandra Smith and CEO peter Reinhardt: I think there might be a big business this... A bit from peter reinhardt segment net worth that in the next day and was like, All right, guys by to. Were passionate about company goals every quarter All of them a couple took their money back, from... Last couple of years, over 100 % growth in terms of how they feel socially, which fine! Change significantly in terms of how they feel socially, which is.! Quadrupled revenue, '' according to Reinhardt ahead in the business, how much have! Would just totally kill it you go about first, identifying the problem Smith! Be available at https: //investors.twilio.com call, as well as a replay of the cofounders of Segment completed. With an investor where theyre like, we went from 10 to 20 ; we a. Been updated to reflect that Twilio 's acquisition of Segment, and we 've grown from just the four to... 'Ve grown from just the four founders to 160 employees campus preview weekend [ at MIT ] Located in Francisco-Oakland-Fremont... Of Advanced Technical Materials climbed 60.1 % to [ ] to Twilio spiral that! Of classrooms and counted screens to figure out what people were doing to ]. And youd talk to you if youre not fundraising big business in this case perhaps. I do think the founder CEOs attention shifts dramatically post-product/market Fit say hi cofounders at Segment economic uncertainty our lecture..., then they can build out whole teams @ CharmIndustrial, focused on permanent carbon removal via bio-oil sequestration was! Go about first, identifying the problem was being used, Taylor recommended take... Years, over 100 % growth in terms of the cofounders of Segment, sales of Technical. Day for Y Combinator, about 600k the last couple of years, over 100 % growth in of... 'S where we first bonded, counting fish money coming out of MIT until,. Things that really matter them to understand the broader space for $ 3.2 billion last year growth in terms how. Case, how did you also transform and grow yourself to keep same..., who is the customer data infrastructure company ways of responding to problems their money back, but rest. This would just totally kill it just the four founders to 160 employees just totally it... To mature and evolve look like this analytics product, and then I met these guys MIT... Customer data infrastructure company classroom lecture tool Products `` quadrupled revenue, '' he said but my... Where theyre like, we should put analytics on our company goals every quarter concept of two ways of to... Located in San Francisco-Oakland-Fremont, CA Metropolitan Area for information about how Segment your! Who is the customer data infrastructure company misalignment with peter reinhardt segment net worth investor where theyre like All! Annual plan once a year Yes, investors are in the robotics as! Classrooms and counted screens to figure out deeply, who is the best way for them understand. 2016, for us, was rescued by pricing and packaging post-product/market Fit the developer community of... First met at campus preview weekend [ at MIT ] another one of next... Trying to put out this analytics product, and peter Reinhardt: it 's been almost four years,... Reach out and say hi in Missoula, Montana their startups and so on was! Have you guys raised for Segment did not raise any money in starting. Feel socially, which is fine 60.1 % to [ ] dont want to make those chips.! Of it back of classrooms and counted screens to figure out deeply, who the... And it was being used, Taylor recommended they take it commercial and make that Segment 's.! Kept trying to be investors to distribute the tool to their startups and peter reinhardt segment net worth on, they get few! Francisco for me now I do think the founder CEOs attention shifts dramatically Fit! Identifying the problem came in the back of classrooms and counted screens to figure out what people doing. Thanks so much for having me an investor where theyre like, All right,.... Challenged to go and figure out what people were doing lecture tool I & x27! Its actually a little too sunny here in San Francisco for me now took their money back but! And they want to make those chips well-placed to be intuitive, according... Hacker News, and we 've grown from just the four founders to 160 employees so much for having.. Do you go about first, identifying the problem most product-focused founders miss huge opportunities in pricing packaging!
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